Our capabilities span a range of services, from embedded Automation or Electrical technicians, to maintenance & repair, capital projects, I&E Construction, Automation Engineering & Design, systems integration, and communications.  As a single turn-key supplier we can deliver superior pricing and service as a result of the efficiencies gained.


We are passionate about our work and strive to deliver positive customer experiences. Superior Optimization’s Automation offering includes design and engineering, project management, construction, commissioning, and maintenance.

  • Instrument Procurement & Supply
  • Hardware & Software Procurement, Migration, and Upgrade
  • Facility I&E Design, Construction, and Project Management
  • EFM Installation, Service, and Calibration
  • System Design, Programing, Fabrication, Installation, Testing, Integration and Commissioning – Includes PLCs, RTUs HMIs, and SCADA, as well as other communication systems
  • Preventative Maintenance, Repair, Troubleshooting, and Scheduling
  • Turnarounds
  • Embedded Technicians

Automation Engineering

Superior Optimization provides everything from the original concept, operator training, and everything in-between for full-cycle SCADA, PLC, HMI and communication capabilities. Our team of experts provides long-term, 24-hour a day maintenance capabilities. Implementing projects from single well batteries through corporate SCADA strategies, we provide expertise in various industry-leading platforms.

  • Control Narratives, Safe Charts, PFD’s and P&ID’s
  • SCADA, PLC And HMI System Development And Design
  • Project Management
  • Hardware And Software Procurement
  • Complete Documentation
  • Panel Design, Fabrication And Testing
  • Customization Of Data Reporting To Suit Customer’s Needs
  • System Programming — PLCs, RTUs, Communications, Node Polling
  • System Installation, Testing And Commissioning
  • Custom Operations/Instruction Manuals User Training
  • Customization Of Field Controls To Suit Customer’s Needs

Electrical & Instrumentation

With extensive experience in new construction, maintenance and repair of electrical systems for the region’s most demanding industries, we can provide qualified personnel and materials to meet and exceed your electrical project requirements. The following are some of the electrical services we offer:

  • Conduit and cable tray installation
  • UPS systems installation and maintenance
  • Medium and low voltage terminations
  • Grounding system installation and maintenance
  • Electrical Schematics
  • Motor and controls installation and troubleshooting
  • Installation and troubleshooting of medium and low voltage power and controls
  • Heat Trace installations and maintenance
  • Area Classification Drawings
  • VFD installation, service and maintenance
  • Electrical MCC, Control Panel, and Heat Trace Design
  • Telemetry support and integration
  • Measurement
  • Facility I&E Design, Construction, and Project Management
  • Embedded Technicians

Industries Served

We provide Automation Engineering, Automation, Electrical Services, and Technology Solutions to the Upstream (Production), Midstream, Renewables, ESG/Energy Transition, Utilities & Infrastructure, Materials Manufacturing, and Industrial Construction & Engineering industry sectors.

Energy Segments Served

Upstream - Production

Superior historically existed exclusively in this space, as an OFS company, with support to Production related activity. Despite aggressive industry diversification activities, Superior continues to embrace and thrive in the Upstream Production environment. We provide embedded Automation and I&E technicians, conduct OPEX and maintenance activity support, and engage in large scale CAPEX development projects such as Production facility and SWD construction.  Our customers include most of the majors operating in the Permian and Delaware, as well as many large and medium sized independents.


Superior continues to expand its same service offerings to the Midstream space. We steadily increase our market share with the major pipeline owners and operators throughout TX and NM. We provide embedded measurement technicians, as well as OPEX and CAPEX project support to the Integrity Maintenance, Reliability, and Operations groups via our Automation and Electrical & Instrumentation services.

Renewables / Clean Energy

Texas installed the most land-based wind capacity in US in 2021. 20% of TX electricity comes from the nation-leading 50+ wind sites, and further growth is expected. Electric Vehicle Charging Stations in Texas are expected to increase exponentially over the next few years. Solar farms continue to grow as well. Superior is actively expanding our market share to support these efforts with our Automation and Electrical & Instrumentation services, including EV charging station construction for one of the major market movers in that space, and automating Solar panels during their fabrication.

Industrial Segments Served

Utilities & Infrastructure

Superior’s Automation and Electrical & Instrumentation services provide direct support to the Utilities & Infrastructure space.  We partner with small municipalities and their EPCs, as they overcome the challenges posed by suburban growth to their current capacity.  From power and water to waste-water treatment plants and facilities, Superior has a proven track record in providing guidance, integrating and automating systems, and working side by side with the EPC to improve the support to the impacted community

Materials Manufacturing

Our same Automation and Electrical & Instrumentation/Controls services are also value add to the fabrication and materials manufacturing facilities throughout TX, OK, and NM.  Increasingly, cement, asphalt, rock, gravel, and dirt reclamation facilities are incorporating automation and technology into their operations.  Additionally, food production facilities are an increased opportunity.  We provide support across our range of turn-key solutions to improve safety, data analytics, and efficient production by these facilities.

Industrial Construction & Engineering

Per Bloomberg, Texas is poised to become the crypto-mining capital of the US in 2022.  These crypto-mines power their own activities, but also act as an emergency excess power reserves for grids such as ERCOT, in the event of a storm.  Superior provides support to Industrial & Technology construction, engineering, and maintenance with our turn-key Automation, Controls, and Electrical & Instrumentation services.  From Demand Response to I&E construction on crypto-mines in WTX, Superior has a proven track record of success in this Industrial sub-sector.

ESG & Energy Transition Efforts supported throughout our customer base

ESG & Energy Transition efforts run throughout each of these industry verticals, as each uses technology and automation services to decrease carbon footprint and operate within EPA compliance standards for Clean Air & Emissions.  Superior is passionate about supporting these efforts

As an Energy & Industrial Service provider, we leverage strong internal synergies to deliver turn-key solutions across a wide array of industries throughout Texas, NM and the Southwest US. Our capabilities include embedded technicians, design, I&E construction and project management, panel manufacturing, installation/commissioning, system integration, maintenance, repair, and capital project support. The world is becoming increasingly automated.  We help our customers connect with their field assets to obtain better visibility and analytics

Connecting Solutions, Value, and Performance

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