Superior Optimization

As an Automation and Electrical services provider, our internal synergies and integrated solutions increase the value for our customers by lowering risks, improving efficiencies, and resulting in long-term cost savings.

What to Expect from Superior

We offer the capabilities of a large enterprise with the agility and responsiveness of a small organization.  Our team of dedicated technicians and management provide customized solutions to our valued customers through engaged leadership, excellent quality service, and transparent communications with our internal and external stakeholders.

Our Customer Promise

We are a service-oriented business, laser focused on providing a high-quality customer service experience every single day to our customers.  We will always be engaged.  We will be transparent and communicated.  We will fix issues when they arise.  We will provide safe, efficient, quality performance daily.  We will create well-designed, fit-for-purpose systems that will prove durable and reliable.  We will be the “easy button” for our customers on all things Automation & Electrical.

Founded in 2002, Superior Optimization has over 20 years of experience providing Automation, Automation Engineering, Electrical & Instrumentation/Controls, and Technology solutions to multiple industries throughout Texas and the Gulf Coast region.

The company began as an integrator of automation, optimization and communications service and equipment for the production efforts of small oil and gas companies. However due to the Superior quality of their people, services and solutions they quickly grew to serve Upstream, Midstream, Downstream, and Industrial companies of all sizes.

Superior’s business lines grew into facility design and construction to include saltwater disposal, compression and production facilities, water infrastructure, and other custom projects. We now provide Automation Engineering, Automation, Electrical Services, and Technology Solutions to the Upstream (Production), Midstream, Renewables, ESG/Energy Transition, Utilities & Infrastructure, Materials Manufacturing, and Industrial Construction & Engineering industry sectors.

Our Mission

To be your trusted partner in the delivery of Industrial Automation and Electrical Solutions. We insist on a safe environment as we create exceptional value for our customers, our company and our employees.

Core Values & Leadership Behaviors


  • Be vigilant about Safety
  • Protect the Environment
  • Pay attention to Details
  • Take pride in our Appearance and use of PPE
  • Be a Life-long learner


  • Embrace Diversity
  • Be a Team Player
  • Provide Meaningful Appreciation and Feedback
  • Practice Blameless Problem-solving
  • Give Back


  • Be Proactive
  • Innovate
  • Listen to Understand
  • Clarify Expectations, and then Respond Quickly
  • Be Process Driven, as this improves agility


  • Lead by Example
  • Honor Commitments
  • Invest in Relationships
  • Take Ownership
  • Be a Brand Ambassador


  • Do the Right Thing, Always
  • Make “Quality” Personal
  • Make Customers the Priority
  • Seek Improvement
  • Be Positive


Our non-negotiables of Stellar HSE Performance, Ethical Business Practice, and Outstanding Quality Assurance / Quality Control represent our commitment to doing the right thing. They impact our ability to work within our company, within our regions, and our credibility with our customers & stakeholders.

HSE Performance

We annually renew our emphasis on safety through our safety program management. Our TRIR and EMR statistics are industry-leading and our cultural commitment to excellence in safety will continue. We will be vigilant about safety so that our people go home to their families at the end of each workday. We will be good stewards of the environment, by leaving our areas better than when we found them. This visible commitment to our customers, employees, communities, and the environment is directly in line with our Core Values and will be upheld at all times.

Business Ethics

As business leaders, we are tasked with protecting the reputation of the Company and the strength of our brand in the marketplace.   Ethical business practice is fundamental and non-negotiable. Our training, audit programs, and leadership behaviors are a priority to ensure that we deliver on our brand promises, both internally and externally. This means honoring commitments, investing in relationships, and doing the right things, always. We will engage with our customers, vendors, and team members with honesty, integrity, and professionalism.

Quality Control/Quality Assurance

Quality Control / Quality Assurance is the way in which we ensure the delivery of products, goods, and services with a high level of excellence. This means as leaders, we continue to “inspect what we expect”. We make “Quality” personal because “Good” should never be “Good Enough”. We owe it to our customers and the communities in which we work, to carefully inspect each task and ensure it meets our high standards. As an organization, we constantly seek improvement in everything we do, and we will use our developed SOPs and Checklists to set the standards, train to them, and hold one another accountable for executing to them every time.


How do we define our safety program — It is how everyone acts when no one is watching! We offer a safety program that is well developed and continuously improving. At Superior Optimization, we are committed to safety for not only ourselves but, our clients, our communities, and the environment.

Our employees are empowered with stop work authority, and every employee is responsible for their team’s safety as well as their own.

At Superior, we hold a safety standard for all employees, contractors, and suppliers that strives:

To achieve a zero-tolerance towards hazards, incidents, and injuries

To ensure products are safe and without adverse environmental impact

To ensure compliance with legal requirements and industry standards

To be proactive in assessing health, safety and environmental hazards for new business, new and existing work systems, practices and equipment

To encourage team problem solving at all levels of the organization to implement work practices that continually improve safety, environmental standards and productivity

To report and investigate incidents and implement systems and practices that prevent reoccurrence

Safety Compliance Memberships

Superior Community Fund

The management and ownership of Superior Optimization strongly believe in supporting and helping people in need in the communities in which we operate, and beyond.

With this commitment in mind, the “Superior Community Fund” was established.

Superior Optimization provides a pre-determined annual amount of financial support to the Community Fund, which will, in turn, donate those funds to Registered Charities.

The employees of Superior Optimization determine which charities receive donations.

Superior Optimization is proud of the commitment to communities which is continually demonstrated by its employees’ goodwill and generosity of money, time, and spirit.

As an Energy & Industrial Service provider, we leverage strong internal synergies to deliver turn-key solutions across a wide array of industries throughout Texas, NM and the Southwest US. Our capabilities include embedded technicians, design, I&E construction and project management, panel manufacturing, installation/commissioning, system integration, maintenance, repair, and capital project support. The world is becoming increasingly automated.  We help our customers connect with their field assets to obtain better visibility and analytics

Connecting Solutions, Value, and Performance

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